Could there be organizations that don't want to comply with the data portability regulations?

May
09

In order to not comply with data portability, right to access, and other regulations, companies have opted EU customers out of their organizations.

The simple answer: Yes. There are plenty of organizations and businesses out there that will find it difficult to comply with the new GDPR regulations. It is hard for these organizations to give the right to data portability, consent, and the amount of time organizations are permitted to hold data on users.

Let's remember that an organization or business does not have to be in the EU to comply to the GDPR, rather if it serves customers, or consumers in the EU, it has to comply with the GDPR. One way around this, is to opt those consumers out. This is exactly what a few organizations have done:

  • Unroll.me (service that helps users track and unsubscribe from email lists).
  • Ragnarok Online (an online game)
  • Verve (a mobile marketing platform)
  • Brent Ozar (database services)
  • SMNC online (an online game)
  • Tunngle services (a gaming network)
  • Steel Root (cybersecurity)
  • Drawbridge (analytics platform)

These are simply a few examples of websites that have made it public, for all we know there are plenty more out there, and more to come. The example of Unroll.me has been an organization that has encountered a lot of criticism in recent years in regards as to how it processes and shares the data it hold on its users. But one of the regulations on the GDPR is to have right of access, to have the opportunity to reach your own personal data, and choose what you want to do with it. To have the opportunity to have the right to data portability, which entails storing data without necessarily transmitting the data to another data controller. Unfortunately it was discovered that the data Unroll.me gained access to was being shared with other organizations.

So instead of finding a suitable solution to reach the EU consumers, the end result has been they do not want to cooperate and have cut EU consumers from the equation. They have taken the easy way out.

Read how Jason Smith from Indivigital completes this article here.

If your organization or business is in the brink of cutting out EU consumers, before you do, ask us for help! We are able to provide the help you need. Find out more how visiting www.idlink.eu where we can help your business give access to your customers to data portability.

Sebastian Allerelli
Partner at Safe Online